Business Analytics

Authors

Vijayakumar P

Rani C

Published

Apr 20, 2024

Welcome

Inclusion of codes in this book

Throughout the book, the codes used for the analysis are included in this document as shown below. And the output of each code is given below the code.

Code
sample R code
x=5
y=3
x+y
[1] 8

About the Authors

Vijayakumar P is an accomplished educator and data professional with over eight years of teaching and research experience in business analytics, data science, and HR analytics. He is a UGC Junior Research Fellow (JRF) and has qualified the UGC NET and SET in Management multiple times, reflecting his strong academic foundation.

Proficient in Python, R, STATA, SPSS, AMOS, PLS-SEM, Tableau, Power BI, Google Looker Studio, GitHub, and Excel , he has guided students and professionals in transforming data into actionable insights. His teaching spans business analytics using R and Python, HR metrics and dashboards, business forecasting, and business research methods, and he has also developed interactive eBooks to enhance hands-on learning.

Vijayakumar’s work is marked by clarity, precision, and innovation—whether in research, classroom teaching, or applied analytics—making data more accessible, impactful, and meaningful for decision-making.

Rani C is a skilled HR analytics professional with expertise in a wide range of tools and technologies, including R, SPSS, Tableau, Power BI, and Excel. Her proficiency in data visualization tools allows her to transform complex data into actionable insights, making her a key contributor to data-driven decision-making processes.

Rani is known for her ability to analyze and interpret HR data effectively, helping organizations optimize their workforce strategies. Her expertise in both analytical techniques and visualization empowers her to provide clear, impactful insights that drive organizational performance and strategic HR initiatives.

Reference books

R for Everyone

Statistics for Management (Levin, Rubin)